You don’t want to miss the Town Meeting at OFA this year. It’s on Sunday, July 15 at 6pm. The topic is: “Putting the Steak Back in the Sizzle.” Here are some of my thoughts on the subject!
I like steak. I like sizzle. But “sizzle” without the “steak” isn’t satisfying. Do the plants we sell perform as we promise? And, when they don’t perform, how do our customers feel?
An Important Question
You should attend Town Meeting! Why? Because you care about your business and your industry. We will be asking some important questions we need to think about and talk about. The 2011 Town Meeting (which I wrote about here, here, here and here…hey, it was inspiring!) was provocatively titled: “Why our Customers Don’t Love Us Anymore.” I am looking forward to continuing the discussion, looking deeper at the issue of how well are we romancing our customers? “Could it be they don’t love us ’cause we didn’t satisfy them?”
Not a Waste of Time
This isn’t an academic exercise. This isn’t the same-old marketing advice. Town Meeting is the ONLY open forum our industry has. Anybody can let their voice be heard. Come ready to challenge, debate, speak your mind…and hear some really interesting perspectives.
What do you think?
Are you giving your customer what she wants?
Are you sure she’s satisfied? Could it be we’re reaping the results from decades of disappointments and false promises?
…which will lead me to my next post, “It’s NOT the economy, stupid!”
Thanks! Hope to see you at the OFA Town Meeting. Sunday, July 15 at 6pm!
~Art
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