Month: October 2014

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You are NOT average

You might think you’re a pretty normal person, but you’re not even close to normal! As a “plantrepreneur,” you are extremely rare. You spend most of your time OUTSIDE. You actually get wet when it rains, and your tan doesn’t come from a booth, a beach or (God forbid!) a bottle. Your idea of a manicure is cleaning real-live DIRT from your fingernails. You sweat more AT WORK than you do in an air-conditioned gym (with a personal trainer, of course), and you think all of this is perfectly normal.

But you’re wrong. It is not normal.

This is normal

The average person spends less than 10 minutes each day outside. All the rest of the time? They are in climate-controlled spaces breathing pumped-in air. They need sunglasses not to protect their eyes from prolonged exposure, but because the sudden glare blinds them.

The average person watches 4 and a half hours of TV every day. 56% of the time they are watching reality TV. They are on the INTERNET for nearly six hours every day. 2013 was the first year that digital media consumption surpassed television viewing.

The average person must be watching a lot of TV while online, because there’s just not enough time in the day! How do they stare at a screen for a total of 12 hours and 14 minutes every day?

What it means to you

Pretty much everyone is online all of the time. Every waking moment they are searching, looking, chatting and buying. If you do not have a digital presence, you might as well not exist.

— Art

This post is from the PlantClick website, which can be read here.

We are growers

My name is Art Parkerson. I own a wholesale nursery called Lancaster Farms in Suffolk, VA. I studied computers in college, but chose to return to the family business because I believe it is more rewarding to grow than to code. My company produces flowers, shrubs and trees for landscapers and independent garden centers in the Mid-Atlantic states.

Do plants click?

Gardening was once the #1 Hobby in America. But today, if something doesn’t involve a screen, it’s not going to get our attention. The statistics show that the average American spends about 4 hours staring at a TV or computer screen each day, and about 10 minutes enjoying the great outdoors. The evidence suggests that plants just don’t click anymore.

Our challenge

People need plants in their lives. Flowers make us happier, healthier and more productive. Trees improve the environment and increase the value to our properties and communities.

Selling plants to the world isn’t a job. It’s a calling. You are an evangelist. Don’t be the world’s best kept secret. Go where the people are.

Where are they? They’re online. And if we fail to show up, we can’t complain when nobody goes out of their way to find us and give us their money.

Making plants click

We didn’t set out to make an Internet company. We just want to sell plants, because that’s what we do. We are growers.

But it has been obvious for quite some time: if we don’t figure out how to make plants click in this post-information age society of ours, we might just barely survive. But we will not thrive. As growers, that just ain’t no deal. “Stayin’ Alive” is not our theme song.

We are setting out to discover new and exciting ways to make plants click. And you can make money by joining us.

— Art