This post is from the PlantClick website, which can be read here.
We are growers
My name is Art Parkerson. I own a wholesale nursery called Lancaster Farms in Suffolk, VA. I studied computers in college, but chose to return to the family business because I believe it is more rewarding to grow than to code. My company produces flowers, shrubs and trees for landscapers and independent garden centers in the Mid-Atlantic states.
Do plants click?
Gardening was once the #1 Hobby in America. But today, if something doesn’t involve a screen, it’s not going to get our attention. The statistics show that the average American spends about 4 hours staring at a TV or computer screen each day, and about 10 minutes enjoying the great outdoors. The evidence suggests that plants just don’t click anymore.
Our challenge
People need plants in their lives. Flowers make us happier, healthier and more productive. Trees improve the environment and increase the value to our properties and communities.
Selling plants to the world isn’t a job. It’s a calling. You are an evangelist. Don’t be the world’s best kept secret. Go where the people are.
Where are they? They’re online. And if we fail to show up, we can’t complain when nobody goes out of their way to find us and give us their money.
Making plants click
We didn’t set out to make an Internet company. We just want to sell plants, because that’s what we do. We are growers.
But it has been obvious for quite some time: if we don’t figure out how to make plants click in this post-information age society of ours, we might just barely survive. But we will not thrive. As growers, that just ain’t no deal. “Stayin’ Alive” is not our theme song.
We are setting out to discover new and exciting ways to make plants click. And you can make money by joining us.
— Art