This is Our Life

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You are NOT average

You might think you’re a pretty normal person, but you’re not even close to normal! As a “plantrepreneur,” you are extremely rare. You spend most of your time OUTSIDE. You actually get wet when it rains, and your tan doesn’t come from a booth, a beach or (God forbid!) a bottle. Your idea of a manicure is cleaning real-live DIRT from your fingernails. You sweat more AT WORK than you do in an air-conditioned gym (with a personal trainer, of course), and you think all of this is perfectly normal.

But you’re wrong. It is not normal.

This is normal

The average person spends less than 10 minutes each day outside. All the rest of the time? They are in climate-controlled spaces breathing pumped-in air. They need sunglasses not to protect their eyes from prolonged exposure, but because the sudden glare blinds them.

The average person watches 4 and a half hours of TV every day. 56% of the time they are watching reality TV. They are on the INTERNET for nearly six hours every day. 2013 was the first year that digital media consumption surpassed television viewing.

The average person must be watching a lot of TV while online, because there’s just not enough time in the day! How do they stare at a screen for a total of 12 hours and 14 minutes every day?

What it means to you

Pretty much everyone is online all of the time. Every waking moment they are searching, looking, chatting and buying. If you do not have a digital presence, you might as well not exist.

— Art

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